H1 is Ministry of Supply's unique take on the traditional retail and pop-up experience. H1 refers to the "alternate hypothesis", or, the alternative to the current system. H1 isn't a regular store - rather, it's our reinvention of traditional retail.
H1 will be an ongoing experiment, which will be iterated as we travel from city to city.
H1 will be located in Boston at 299 Newbury Street from June until December.
Inspiration for H1 came from many sources: MIT architecture, Q's Labs, science museums, and the Shell Mex House. Over a period of six months, we pulled these inspirations together into an experience rich with interactive tech displays and a community gathering space. Working with The Principals, we were able to create a retail space as unique as our products, while paying homage to our diverse sources of inspiration.
Next came Layout & Interactions: We studied how people interact in retail environments, as well as how people come to understand Ministry of Supply products. H1 ties those learnings to an immersive experience.
Choosing the location of H1 was simple. We wanted to stay close to our HQ. So we found a beautiful industrial store that caught our attention at 299 Newbury St in Boston, MA.
To pay homage to the location of H1, we took inspiration from MIT, right across the river, and created a wallpaper design influenced by its unique architecture.
After finding the location and figuring out what we wanted to achieve in the space, we teamed up with The Principals to collaborate and take this project to the next level. Through countless hours and sketches we created a modular system of racks and tables that can be transported to multiple instances of H1 to create new interactive spaces wherever we go.