H1 is Ministry of Supply's unique take on the traditional retail and pop-up experience. H1 refers to the "alternate hypothesis", or, the alternative to the current system. H1 isn't a regular store - rather, it's our reinvention of traditional retail.
H1 will be an ongoing experiment, which will be iterated as we travel from city to city. H1 will be located in Boston at 299 Newbury Street from June until August. Stay tuned for updates and stop by to experience H1 yourself.
Inspiration for H1 came from many sources: MIT architecture, Q's Labs, science museums, and the Shell Mex House. Over a period of six months, we pulled these inspirations together into an experience rich with interactive tech displays and a community gathering space. Working with The Principals, we were able to create a retail space as unique as our products, while paying homage to our diverse sources of inspiration.
Next came Layout & Interactions: We studied how people interact in retail environments, as well as how people come to understand Ministry of Supply products. H1 ties those learnings to an immersive experience.
Choosing the location of H1 was simple. We wanted to stay close to our HQ. So we found a beautiful industrial store that caught our attention at 299 Newbury St in Boston, MA.
To pay homage to the location of H1, we took inspiration from MIT, right across the river, and created a wallpaper design influenced by its unique architecture.
After finding the location and figuring out what we wanted to achieve in the space, we teamed up with The Principals to collaborate and take this project to the next level. Through countless hours and sketches we created a modular system of racks and tables that can be transported to multiple instances of H1 to create new interactive spaces wherever we go.
July 5th: Independence Brunch
11am - 2pm
Join us to celebrate American independence with an H1 Brunch.
July 10th: Movie Night
Watch Q & James Bond in action in Skyfall & enjoy a martini (shaken or stirred).
July 12th: RAID Boston
@City Hall Plaza, Boston
Stop by our booth at RAID Boston, a challenging urban obstacle course stretching from City Hall Plaza to Faneuil Hall.
July 13th: STP Challenge
@Holladay Park, Portland, OR
The STP challenge, a 200-mile bike ride from Seattle to Portland, is a celebration of human-powered travel.
July 17th: Brooklyn Boulders Third Thursday
@Brooklyn Boulders, Somerville
Challenge yourself with rock climbing and put some MoS gear to the test at Brooklyn Boulders’ 3rd Thursday in Somerville.
July 17th: Copley Concert Series
Join MoS at Radio 92.9’s free Copley Concert Series.
July 18th: Bike Friday
A big “Thank you!” for biking to work. Join Boston Bikes, Boloco, & Ministry of Supply at City Hall Plaza for breakfast, music, and MoS gear.
July 18th: Engadget Live Seattle
@Showbox SoDo, Seattle
Engadget inspires connections between tech lovers and technology. We’ll be showcasing our research methods & MoS gear at the Seattle Live event.
July 25th: LABS Launch Party
Join us at H1 for the unveiling of the newest LABs products. Be the first to get your hands on the latest styles from MoS.